The April Cornell company respects your privacy. We aim to provide you with a safe, seamless and enjoyable shopping experience, in our stores, on our phone lines, via email and our website. To improve that experience and to ensure that you receive marketing messages relevant to you, we collect minimal transactional information and exchange some shopping data with like-minded companies. This Privacy Policy is provided as a public service, to inform our site users of the information we are collecting from them, how we guard it, how we might share it, and how it can be edited or deleted.
OPTING OUT
You have the choice to opt-out of marketing newsletters. To unsubscribe from marketing emails, simply select the "Unsubscribe" option at the bottom of every email. You will be removed from our email list. To edit or delete any of your personal information, please email customerservice@aprilcornell.com or call our Customer Service team at 1.888.332.7745, Mon-Fri from 8:30am to 5pm (EST). You may also contact us by mail at:
April Cornell
Attn: Director of Customer Service
131 Battery Street
Burlington, VT
To avoid receiving electronic cookies when visiting our website, you can either turn off the cookie function on your internet browser or have it warn you before cookies are collected. To do so, adjust your browser settings. (See additional notes under "Information We Collect")
INFORMATION WE COLLECT AND HOW WE USE IT
When you visit our website, it automatically records your IP address and browser activity. This information allows our site to recognize you, without requiring that you log in each time you visit. We use it to customize each page's content to your individual shopping experience to make our website easier and more enjoyable to use.
If you also decide to join our mailing list, use our chat rooms or place an order, you choose to provide us with your name, email address, billing and mailing addresses, credit card information, phone number and etc. This information is used to process purchases, confirm orders, send tracking info, ensure delivery and respond to inquiries. We also use it to send catalogs, emails, coupons, and other information via email and mail. We may also collect personal information from third parties.
To collect this information, our site uses two types of cookies (small data files, which are stored in your device through your internet browser): transient cookies, which recognize a site user within each visit, providing services like shopping carts and recently viewed items, and persistent cookies, which remain on the hard drive of your device and identify you from visit to visit. To avoid receiving these cookies, you can turn off the cookie function on your internet browser or have it warn you before cookies are collected. To do so, adjust your browser settings. However, please note that, by refusing cookies, you may limit or inhibit the functioning of our site and other sites like it.
The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.
INFORMATION SHARING
April Cornell may contract with third parties who provide services to our company, such as email databases, internet marketing or site performance monitoring.
We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include fulfilling orders, processing credit card payments, delivering packages, providing customer service and marketing assistance, performing business and sales analysis, supporting our online Services' functionality, and supporting contests, sweepstakes, surveys, and other features offered through our online Services, catalogs, by phone or mail. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.
We share this information in order to deliver banner advertisements and other advertising efforts that are personally tailored to your interests. Our advertising partners also value your privacy and ensure that all personal information is made anonymous. We prohibit these companies from using your information for their own marketing purposes or from sharing your information with anyone other than April Cornell.
From time to time we may share our postal mailing list with selected providers of goods and services that may be of interest to you. If you prefer not to receive mailings from these providers, you can notify us at any time by contacting us by telephone, 1.888.332.7745; e-mail, customerservice@aprilcornell.com or by writing us at April Cornell, Attn: Customer Service, 131 Battery St, Burlington, VT 05401.
We share personal information with third party marketing partners for commercial purposes. If you prefer that your personal information not be shared with these third parties, you can notify us at any time by contacting us by telephone, 1.888.332.7745; e-mail, customerservice@aprilcornell.com or by writing us at April Cornell, Attn: Customer Service, 131 Battery St, Burlington, VT 05401.
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
DATA SECURITY
To prevent unauthorized access to your data, we have put in place appropriate physical, electronic and managerial procedures. We use a minimum 128-bit Secure Sockets Layering (SSLv3), verified by COMODO CA Ltd, to encrypt your personal credit information, including your credit card number, before it travels over the internet. After encryption, your credit card information is legible only to specific systems that have access to the associated decryption key. This is the industry standard for secure online transactions.
YOUR CALIFORNIA PRIVACY RIGHTS
California Residents:
If you are a resident of California, in addition to the rights set forth above, you have the right to request information from us regarding the manner in which we share certain categories of personal information with third parties and Affiliates for their direct marketing purposes. California law gives you the right to send us a request at a designated address to receive the following information:
- the categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year;
- the names and addresses of the third parties that received that information; and
- if the nature of the third party's business cannot be determined from their name, examples of the products or services marketed.
YOUR RIGHTS UNDER THE CALIFORNIA CONSUMER PRIVACY ACT
This "Your Rights Under the California Consumer Privacy Act" section is referred to as the "CCPA Notice", and this CCPA Notice is effective on January 1, 2020. The California Consumer Privacy Act ("CCPA") provides certain new rights to "consumers" who are residents of California, and this CCPA Notice explains how April Cornell enables those rights for California residents who are customers or prospective customers using our services, and explains our California personal information practices as required by CCPA.
Please note that CCPA will be supplemented by regulations to be adopted under California law, and this CCPA Notice may be updated to reflect the adoption of such regulations. CCPA requires a summary of personal information practices for the prior twelve months, updated annually, and that summary is reflected in this CCPA Notice. We may update this CCPA Notice more frequently than annually to reflect changes in how.
This CCPA Notice, supplements our other privacy notices and policies and shall govern in the event of a conflict between this CCPA Notice or other privacy notices and policies. However, if any other notice about CCPA is provided at the point of collection, then that other notice shall govern in the event of a conflict with this CCPA Notice as permitted by applicable law.
NOTE FOR NON-CUSTOMERS OR PROSPECTIVE CUSTOMERS. Please note that this CCPA Notice does not apply to certain human resources data or business-to-business communications data, or those data subjects. If you would like information about human resources data or business-to-business communications data, please reach out to your contact at April Cornell.
COLLECTED PERSONAL INFORMATION
Categories of Personal Information
April Cornell may collect personal information about customers and other users of our services who are California consumers including personal information within the following categories: identifiers; individual records; characteristics of protected classifications under California or federal law; commercial information; biometric information; internet or other electronic network activity information; geolocation data; audio, electronic, visual, or similar information; professional or employment-related information; education information; and inferences information. The personal information described in this paragraph reflects categories of personal information, disclosure of which is required by CCPA.
We may collect other information that meets CCPA's definition of personal information but is not reflected by a category. If we do collect such other information, we will treat it as personal information as required by the CCPA, but will not include it when we are required to describe our practices by category of personal information.
Non-Personal Information. As permitted by applicable law, we do not treat de-identified data or aggregate consumer information as personal information, and we reserve the right to convert, or permit others to convert, personal information into de-identified data or aggregate consumer information. Also, as permitted by applicable law, we may choose not to treat publicly available information as personal information. CCPA does not require us to re-identify information or to keep personal information longer than we need it to respond to requests.
SOURCES OF PERSONAL INFORMATION
April Cornell collects personal information from different sources.
Personal information we collect from you. April Cornell collects some personal information that you provide directly to us. This can include contact information, payment information, order information, communication information, feedback information, preferences information, pictures and videos that you send to us, and other information you provide to us. In addition, a customer may share personal information about other people with us, including recipients of purchases.
Personal information we collect automatically. April Cornell collects some personal information automatically when you use our services. This can include browsing and use information; information about devices that you use to access April Cornell's services; information collected through cookies, pixels, and similar technology.
Personal information we create. April Cornell creates some personal information when you use our services or in the operation of our business. This can include analytics information; and inferences information.
Personal information we collect from third parties. April Cornell collects personal information from other companies. This can include updated address and shipping instructions information; credit information; information from advertisers; information from Facebook, Instagram and other similar platforms; information that is collected automatically through your use of our services; information from entities that provide information that supplements personal information we already have.
USES OF PERSONAL INFORMATION
April Cornell uses personal information for the following business or commercial purposes:
Account provision and maintenance, including creating and managing your account with April Cornell; providing customer service; verifying customer information; and providing other services in the course of April Cornell's business operations
Product sales and fulfillment, including selling products; processing and shipping orders to you or to recipients you designate; managing returns; processing refunds; managing warranties
Customer service and communications, including responding to requests, comments, or questions through email, telephone calls, postal mail, chat functions; providing interest-based advertising and other advertising, marketing and promotional content and messaging, managing and communicating through April Cornell presences on social media platforms and other platforms; maintaining user forms and product review capabilities; reviewing recorded calls or content of other communications for quality or customer service purposes; responding to requests for information and taking action that may be requested under CCPA
Improving services and user experience, including creating and updating applications, websites, and other features or functionality used by April Cornell; debugging to identify and repair errors that may affect how the services function; engaging in analytics related to improving services or user experience
Personalizing user experience and marketing, including targeted product display; targeted marketing and advertising through the services; marketing through emails, text messages, and other communications methods; re-targeted marketing and advertising across other websites, devices, and platforms; auditing related to the performance of April Cornell's advertising and marketing efforts; engaging in analytics to personalize user experience
Fraud prevention and information security, including measures to verify identity when an account is used for ordering or when the account is otherwise accessed; detecting and responding to fraud or security incidents; protecting against other malicious, deceptive, or illegal activity
Legal obligations, including prosecuting people responsible for fraudulent, malicious, deceptive or illegal activities; defending claims; notifying of product recalls or other issues related to products; enforcing and notifying of April Cornell's terms and conditions, privacy statement and other policies and changes to such terms and conditions, privacy statement and other policies
Payment-related activities, including processing payments, checking credit-worthiness, evaluating payment options, managing installment payment programs, and managing private label credit card programs
Conducting research, analytics, surveys, and focus groups to improve customer experiences, develop services and products, provide better marketing and advertising,
Product safety or quality activities
Short-term, transient use permitted under CCPA
Any other legal purpose consistent with our applicable privacy statements.
SALES OF PERSONAL INFORMATION
The concept of a "sale" under CCPA is different from what has traditionally been considered a "sale", e.g., selling a customer list for money. Under CCPA, a "sale" potentially includes other uses or disclosures of personal information to third parties outside April Cornell in a commercial context where an exception to "sale" as provided by the CCPA does not exist. Because the concept of "sale" is arguably so broad under CCPA, April Cornell may conceivably be deemed to "sell" personal information described in the following categories, even if such "sales" are not the exchange of that personal information for money: identifiers; individual records; characteristics of protected classifications under California or federal law; commercial information; internet or other electronic network activity information; geolocation data; audio, electronic, visual, or similar information; professional or employment-related information; and inferences information.
Please note that April Cornell will treat your direction to April Cornell to complete a transaction with us as your direction to have April Cornell provide certain related personal information that may be included in your transaction to a small group of vendors who provide services to fulfill your transaction, and we do not treat that as a sale. These include payment processors, fraud prevention services, and shippers.
DISCLOSURES OF PERSONAL INFORMATION
In the furtherance of April Cornell's business purposes, April Cornell may disclose personal information that are within the following categories: identifiers; individual records; characteristics of protected classifications under California or federal law; commercial information; biometric information; internet or other electronic network activity information; geolocation data; audio, electronic, visual, or similar information; professional or employment-related information; and inferences information.
CCPA RIGHTS
RIGHT OF DELETION
If you are a consumer (as defined in CCPA), you have the right to request that April Cornell delete any personal information about you that April Cornell has collected from you, but CCPA permits April Cornell to exclude some personal information from a deletion request if that personal information is necessary for April Cornell to maintain for certain permitted purposes under CCPA. Accordingly, April Cornell will comply with deletion requests made under CCPA, but some personal information about you may be retained by April Cornell, as permitted under CCPA.
How to exercise right of deletion: If you are a consumer (as defined in CCPA), you may exercise your right to request deletion of your personal information by clicking here or by calling (888) 332-7745.
RIGHT TO OPT-OUT OF SALES
April Cornell may sell certain personal information that April Cornell has collected about you as described above in the "Sales of Personal Information" section above. You can opt-out of sales of personal information by clicking below. However, please note that the concept of a CCPA "sale" is still evolving that effect how an opt-out of a CCPA "sale" is implemented, particularly where information may be exchanged or accessed through the use of cookies and similar technologies.
How to exercise right to opt-out of sales: If you are a "consumer" as defined under CCPA, you have the Right to Opt-Out of some sales of your personal information, and you may exercise your Right to Opt-Out by clicking here or by calling (888) 332-7745.
RIGHT TO RECEIVE A COPY OF PERSONAL INFORMATION AND OTHER INFORMATION
If you are a "consumer" as defined in CCPA, then you have the right to request that April Cornell disclose to you the following information:
- The categories of personal information April Cornell has collected about you.
- The categories of sources from which the personal information about you is collected.
- The business or commercial purpose for collecting or selling personal information about you.
- The categories of third parties with whom April Cornell shares personal information about you.
- The specific pieces of personal information April Cornell has collected about you.
How to exercise right to receive a copy of personal information and other information: If you are a "consumer" as defined in CCPA, you may exercise your right to request a copy of the information described under this "RIGHT TO RECEIVE A COPY OF PERSONAL INFORMATION AND OTHER INFORMATION" section. You have the right to send us a request, no more than twice in a twelve-month period, by clicking here or by calling (888) 332-7745.
RIGHT TO RECEIVE INFORMATION ABOUT SALES AND DISCLOSURES FOR BUSINESS PURPOSES OF PERSONAL INFORMATION
If you are a "consumer" as defined in CCPA, then you have the right to request that April Cornell disclose to you the following information:
- The categories of personal information that April Cornell has collected about you.
- The categories of personal information that April Cornell sold about you and the categories of third parties to whom the personal information about you was sold.
- The categories of personal information that April Cornell disclosed about you for a business purpose.
How to exercise right to receive information about sales and disclosures for business purposes of personal information: If you are a "consumer" as defined in CCPA, you may exercise your right to request a copy of the information described under this "RIGHT TO RECEIVE INFORMATION ABOUT SALES AND DISCLOSURES FOR BUSINESS PURPOSES OF PERSONAL INFORMATION" section by clicking here or by calling (888) 332-7745
RIGHT TO NON-DISCRIMINATION
If you are a "consumer" as defined in CCPA, then you have the right that a business shall not discriminate against you because you exercised rights under CCPA. However, we reserve the right to provide loyalty programs and other differential pricing and services as permitted by the CCPA, which will be subject to applicable terms and conditions of such programs. LIMITATION OF RIGHTS; COMPLIANCE WITH APPLICABLE LAW. Notwithstanding anything to the contrary in this CCPA Notice, we may collect, use and disclose personal information as required or permitted by applicable law and this may override CCPA rights. In addition, we need not honor any requests to the extent that doing so would infringe upon our or any other person or party's rights or conflict with applicable law.